Marketing Automation & Journeys

Engage customers automatically at scale. We design and implement Marketing Automation solutions that trigger personalized journeys based on customer behavior. From welcome series to win-back campaigns, we turn data into revenue-generating actions.
Manual marketing is impossible at scale. We implement platforms like Dynamics 365 Marketing or HubSpot to automate your outreach. We design multi-step journeys that nurture leads and retain customers, delivering the right message at the right time.

Marketing Automation Platforms

Implement industry-leading marketing tools, integrating them with CRM and CDP to ensure campaigns are driven by accurate, real-time data.

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Customer Journeys & Triggers

Design complex, multi-channel journeys that trigger based on behavior, automating operational messages, nurture tracks, and re-engagement flows.

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Measurement & Optimisation

Track campaign performance with detailed analytics, using A/B testing to continuously optimize messaging and maximize return on marketing spend.

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Marketing Automation Platforms

We set up the engine. We implement robust marketing platforms and connect them to your data. We establish governance for templates and branding, ensuring your team can launch campaigns quickly without breaking brand guidelines.
  • Implementation of marketing automation tools (e.g. Dynamics 365, HubSpot, Salesforce Marketing Cloud, etc.).
  • Integration of campaigns with CRM and CDP.
  • Governance for templates, journeys and branding.

Customer Journeys & Triggers

We automate the conversation. We map out the customer lifecycle. If a customer abandons a cart, we trigger a reminder. If they haven't shopped in months, we send an offer. These automated nudges drive revenue while you sleep.
  • Design of multi-step journeys across email/SMS/push/in-app.
  • Behavioural triggers based on purchases, browsing and loyalty status.
  • Abandoned cart, win-back and reactivation campaigns.

Customer Journeys & Triggers

We automate the conversation. We map out the customer lifecycle. If a customer abandons a cart, we trigger a reminder. If they haven't shopped in months, we send an offer. These automated nudges drive revenue while you sleep.
  • Design of multi-step journeys across email/SMS/push/in-app.
  • Behavioural triggers based on purchases, browsing and loyalty status.
  • Abandoned cart, win-back and reactivation campaigns.

Measurement & Optimisation

We prove the ROI. Marketing needs math. We provide reporting that tracks the impact of every email and SMS. We run A/B tests on subject lines and offers, using data to refine your strategy and improve conversion rates constantly.
  • Reporting on campaign performance and customer lifecycle metrics.
  • A/B testing and experimentation to refine messaging.
  • Continuous optimisation based on insights and results.
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