CRM Strategy, Selection & Roadmap

Transform your customer relationships with a data-driven CRM strategy. We help you navigate the complex landscape of platforms, defining a clear roadmap that aligns technology with your sales processes to drive adoption and ROI.
Buying software is easy; changing behavior is hard. We focus on the "Relationship" in CRM. From requirements gathering to platform selection, we ensure your investment supports your teams, streamlines workflows, and delivers measurable growth.

CRM Readiness & Requirements

Map your sales and service processes to define clear functional requirements, ensuring the chosen platform solves actual business challenges.

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CRM Platform Evaluation & Selection

Compare top contenders like Salesforce, Dynamics 365, and HubSpot against your needs to select the right fit for your budget and ecosystem.

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CRM Strategy & Adoption Roadmap

Design a phased implementation strategy that prioritizes user adoption, data governance, and quick wins to ensure long-term project success.

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CRM Readiness & Requirements

We align tech with process. Before you spend on licenses, we map your customer journey. We identify friction points in your sales and service cycles to define requirements that ensure your new CRM actually improves productivity.
  • Workshops with sales, marketing and service teams
  • Process mapping (lead → opportunity → quote → order → support)
  • Functional requirements (pipelines, SLAs, automation)
  • Non-functional requirements (cloud/on-prem, security, integrations, cost)

CRM Platform Evaluation & Selection

We find your perfect match. The "best" CRM is the one that fits your business. We conduct fit-gap analyses across major platforms, evaluating scalability, integration capabilities, and total cost of ownership to guide your choice.
  • Shortlisting platforms (e.g. Dynamics 365, Salesforce, HubSpot, etc.)
  • Fit-gap analysis vs requirements and existing tools
  • Licensing, cost and scalability considerations
  • Recommendation and implementation roadmap

CRM Platform Evaluation & Selection

We find your perfect match. The "best" CRM is the one that fits your business. We conduct fit-gap analyses across major platforms, evaluating scalability, integration capabilities, and total cost of ownership to guide your choice.
  • Shortlisting platforms (e.g. Dynamics 365, Salesforce, HubSpot, etc.)
  • Fit-gap analysis vs requirements and existing tools
  • Licensing, cost and scalability considerations
  • Recommendation and implementation roadmap

CRM Strategy & Adoption Roadmap

We plan for people, not just software. Technology fails without adoption. We design a rollout strategy that includes pilot groups and data governance models, ensuring your team embraces the new tool rather than fighting against it.
  • Phased rollout (pilot → department → organisation)
  • Data strategy (what lives where, master data)
  • Governance & ownership model for CRM
  • KPIs and success metrics for CRM adoption
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